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Account Based Marketing

Our Account Based Marketing (ABM) offering at IRS is something we hold very close to our hearts.

With ABM, we treat each and every single account in your database, as an individual.

We start by building-up a picture of each company’s key drivers and initiatives, and how these are being implemented at a departmental level. By contacting the key stakeholders and influencers, through direct conversations and tailored content that addresses these specific needs, we are able to identify interest levels and nurture each contact through until they are ready to engage with you.

As you can imagine, this takes both time and energy to do this at a personal level. That’s why we have a dedicated, innovative and technology-savvy team of Business Executives at your disposal - to do just that.

ABM is a highly targeted approach - accurate and on message – with the end goal of developing valuable customer relationships over time and channelling them into your sales funnel.

We can do all this for you at IRSMarketing.

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