In any business, you receive money and you spend (invest) - the difference is PROFIT. Your investment needs a payback or else pretty PROFIT quickly becomes LOSS. more
Our blogs are written by internal contributors including our CEO, HR, Marketing and Sales, IT and Training, as well as external contributors who work in the global tech industry, including thought leaders and subject matter experts. If you would like to contribute to our blog, we’d love to hear from you.
Three little words are dominating marketing circles – Account Based Marketing. According to a survey on ABM trends by Scratch Marketing and demandDrive, 74% of respondents are planning to invest in ABM this year. more
Updating your LinkedIn profile regularly is a must. You can’t expect others to connect with you in the social realm if you don’t have a clear, up-to-date social profile yourself. more
Once upon a time, there was a Marketing Manager who ran customer events like they were going out of style. more
I was puzzled on re-reading recently some Forrester research about how business leaders measure marketing value. The conclusion is confusing. more