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Marketing is on the move. Marketing automation, social communication and changing buyer behaviour make it necessary to keep ahead, sometimes taking steps into the dark.

Through our contact with IT industry giants and thought-leaders, IRS is in a unique position to filter market know-how and trends, as well as challenge accepted norms. And have fun in the process.

We hope you’ll engage with us here in a dialogue to help us all direct the course of marketing and sales in our industry. And don’t forget to get in touch with anything else that’s on your mind.

Why is ROMI So Hard To Measure?

In any business, you receive money and you spend (invest) - the difference is PROFIT. Your investment needs a payback or else pretty PROFIT quickly becomes LOSS. more

Three Little Words

Three little words are dominating marketing circles – Account Based Marketing. According to a survey on ABM trends by Scratch Marketing and demandDrive, 74% of respondents are planning to invest in ABM this year. more

Have You Updated Your Linkedin Profile Recently?

Updating your LinkedIn profile regularly is a must. You can’t expect others to connect with you in the social realm if you don’t have a clear, up-to-date social profile yourself. more

New Year, New Linkedin Changes

What social media marketers need to know more

Nightmare! No Attendees

Once upon a time, there was a Marketing Manager who ran customer events like they were going out of style. more

Does Anyone See The Value In B2B Marketing?

I was puzzled on re-reading recently some Forrester research about how business leaders measure marketing value. The conclusion is confusing. more

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