icon-graphic_80-20_rule icon-graphic_dialogue icon-graphic_inbound_marketingInboundMarketingReputationManagementEmailMarketingSEOSocialMediaPaidSearchLeadGenerationLandingPages logo-DellEMC logo-IBM logo-IRSDirect logo-Oracle logo-RSA Arrow_Text_Link Icon_Background_1 Icon_Background_2 Icon_Background_3 Icon_Call Icon_Call_Back Icon_Channel_Marketing_1 Icon_Channel_Marketing_2 Icon_Close Icon_Digital_And_Social_1 Icon_Digital_And_Social_2 Email Icon_Event_Support_1 Icon_Event_Support_2 Icon_Facebook Icon_Inbound_Marketing_1 Icon_Inbound_Marketing_2 Icon_Linkedin Icon_Precise_Marketing_Data_1 Icon_Precise_Marketing_Data_2 Icon_Sales_Enablement_1 Icon_Sales_Enablement_2 Icon_Twitter

The use of video is a wondrous thing - and especially more so now than ever before - in the B2B marketing world where video marketing is an absolute MUST.

Over the years in my role as a Marketing Manager, firstly within logistics, then moving into professional services for the construction industry, I have worked with large, professional film crews. We have gone out on location in the UK and across EMEA and spent many a day in a warehouse or at an airport, in the rain and wind, or the boiling hot sun, with logo boards and freshly washed and pressed uniforms, ever-trying to get that perfect shot, as I am sure many of you have as well.



Ten years later and in the sales pipeline generation industry, the crew has reduced in numbers, the video cameras are smaller and the cost to produce a video has dramatically declined. So too the platform in which the video is viewed has changed. I remember when we use to crowd round a desk in the office to view our final edit on the PC, excited with anticipation, but also fear – what if it doesn’t convey our key messages? What if the branding is all wrong? What if the wording needs updating? There were so many variables, what could possibly go wrong…everything!

Fortunately, today it is so much easier to produce and edit video. Whether that is simply using your mobile phone or even a local video production agency from down the road... it is so much more do-able, speedier and cheaper too!

But, why rely so much on the use of video?

The answer is simple – it helps generate sales opportunities and increase brand awareness.

According to Wyzowl, 87% of businesses now use video as a marketing tool and 91% of video marketers consider video an important part of their marketing strategy for 2019.



The thing with video in my role today, is that it is so flexible and by that I mean there are so many different uses.

At IRSMarketing, we started off initially interviewing key members of staff on topics including strategy, client engagement, team and training. We then quickly diverged into video animation to demonstrate our company overview and service offering, and today our latest editions are short talking-head videos. We hope that the videos we produce provide our clients and prospects with a positive ‘window’ into the B2B marketing agency that we are!

There are obviously more uses of video that we haven’t yet explored – presentations, live streaming, demos, service reviews, client testimonials, but this will happen, and it will happen soon I am very sure of this.

What are the benefits? The benefits are wide and varied...


1. The ability to convey the company personality - the fun and vibrant working environment and the friendly but ever-professional staff.

2. The human touch – the people in the videos all work here and know their stuff. Just pop in next time you are passing, and you will more than likely meet them walking round the office!

3. The services we offer – whether that’s a general overview or a more detailed approach. There’s one thing reading about our services online, but a video brings it to life and adds relevancy for our clients.

4. The brand – it brings our brand alive and to be fair, it is more appealing to watch a video than reading company blogs, case studies or white papers!

5. The ROMI – we can demonstrate through video the Return on Marketing Investment we provide to our clients with examples and explore facts and insights.

6. The demand generation tool - video hits the target time and time again, building up an image of the company, the people who work here and the services we offer. The important thing is to have a ‘Call to action’ at the end of the video (e.g. check us out on social media, see our website, call us now etc.).

7. The viral-ability of video – without having to do too much to promote it, your video can and will naturally go ‘viral’ and search engines love them!

For us, the next real opportunity is to explore using video across our social media platforms. This is an exciting time and something we can’t wait to do. We’ll be busy watching our views and subscriptions in the hope that we are hitting the right mark!

To be one of the first to see our videos, why not Subscribe to our YouTube channel and Like/Follow us on Twitter, Facebook, Instagram and LinkedIn and leave a Comment?


Michelle Grupp
Marketing Manager, IRSMarketing

Inbound Or Not To Inbound, That Is The Question

We talk about Inbound Marketing, as a crucial element in the marketing mix. more

Social Prospecting Techniques That Really Do Work

At IRSMarketing we eat, sleep and breathe Social Prospecting (or social selling as it is also referred to), but what is it exactly? more

Why Use Video Marketing? An Industry Trends Blog 2019

The use of video is a wondrous thing - and especially more so now than ever before - in the B2B marketing world where video marketing is an absolute MUST. more

Wellbeing in the Workplace – A Focus on Mental Health

In June 2016, on her first day as Prime Minister, Theresa May spoke of “…a lack of mental health support as one of the burning injustices that blights our society.” She went on to say that she was “…determined to be the champion for people…” (who experience these issues). Since then, there has been a significant increase in the awareness of Mental Health issues and moreover in the workplace. more

The Can-Do Attitude - A Gift or Burden?

At the top of my CV it states, “I consider myself to be an optimistic person with a can-do attitude”. It has been there for over 10 years but when I looked at it recently, for the first time I asked myself, “What on earth does that actually mean?” more

Coaching and Mentoring - How Do You See Yourself?

I see myself as planting seeds of knowledge, with the hope that they are falling on good, fertile ground, and if nurtured in the right way, we all get a big harvest. more

Email Us

Send us a message here or visit our contact
page for a full list of details.

View contacts details
Send us an email message.