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Technology Has Revolutionised Bonfire Night

In my role as CEO at IRSMarketing, I am fortunate enough to experience first-hand the interaction, and importance, between technology and everyday life experiences.

I work with some of the world’s leading global tech companies such as Xerox, HP, IBM and FireEye, offering a B2B service as an extension to their existing sales teams to generate new sales pipeline. In my role I am fortunate enough to get to experience first-hand the interaction, and importance, between technology and everyday life experiences.

This Bonfire Night is no exception!

As we all know, fireworks are ‘a class of explosive pyrotechnic devices used for aesthetic and entertainment purposes’ according to Wikipedia. All that infusion of noise, light, smoke and colour, comes together perfectly in a choreographed display for us all to enjoy.

So, this has got my interest and has got me thinking - what has made all this possible?

Over the past few years, modern technology has completely revolutionised how firework displays are set up and ignited. In the past most firework displays would have been hand fired, then in the early 70’s and 80’s more basic electrical firing of displays started to become more commonplace. This allowed the organisers more control over the sequencing of the lighting of the fireworks, although the technology was manual and primitive and there was no real industry standard!

In the late 90’s, things began to change rapidly with the introduction of computer firing systems. Instead of core bell wire, multicore cable was used instead, and then it progressed to two wire digital technology. This allowed more complex and intricate displays and sequencing, whereby firing could take place at different times and locations, enabling fireworks to go off one after the other, or in a sequence of events and patterns in time to music.

Today, firework displays are highly professional, perfectly timed and most importantly of all…magical! And the future is looking even brighter as wireless technology enables organisers to ignite fireworks from a safe distance, perfectly in tune and timed to the music.

How we communicate the benefits of technology in everyday life is something that we are experts in, and we support our clients with this whilst we generate pipeline on their behalf. We consistently listen to and answer questions from prospects, weeding out any concerns or issues, nurturing the opportunity and informing them of the benefits of the technology and how this will best support their everyday needs. This all accumulates into setting up 1 on 1 meetings for your sales team to clinch the deal.

Wherever you are watching the fireworks this evening, I hope you and your family enjoy the performance and…

Remember, remember, the 5th of November,
Gunpowder treason and plot,
We see no reason,
Why gunpowder treason,
Should ever be forgot!

Iain Borrowman

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