icon-graphic_80-20_rule icon-graphic_dialogue icon-graphic_inbound_marketingInboundMarketingReputationManagementEmailMarketingSEOSocialMediaPaidSearchLeadGenerationLandingPages logo-DellEMC logo-IBM logo-IRSDirect logo-Oracle logo-RSA Arrow_Text_Link Icon_Background_1 Icon_Background_2 Icon_Background_3 Icon_Call Icon_Call_Back Icon_Channel_Marketing_1 Icon_Channel_Marketing_2 Icon_Close Icon_Digital_And_Social_1 Icon_Digital_And_Social_2 Email Icon_Event_Support_1 Icon_Event_Support_2 Icon_Facebook Icon_Inbound_Marketing_1 Icon_Inbound_Marketing_2 Icon_Linkedin Icon_Precise_Marketing_Data_1 Icon_Precise_Marketing_Data_2 Icon_Sales_Enablement_1 Icon_Sales_Enablement_2 Icon_Twitter

It’s life, Jim, but not as we know it

It is April 2020 and life is far from normal.

Who would have believed this would have been asked of us back at the very start of 2020, a mere 3 months ago?

But it has happened and all around the world too, not just in isolated pockets here and there. It is classed as a global pandemic.



OK, so I’m guessing we know everything there is to know about the pandemic as we sit at home watching the news reports on repeat, so I don’t want to dwell on that too much.

Instead I want to look how we here at IRSMarketing are accepting that this is the new way of doing business for the time-being, and possibly for the distant future.

And, instead of having negative thoughts, we are looking at ways to change and adapt to make sure we continue to offer our services throughout the restriction period and beyond.

What are we doing as a company to prepare?

Homeworking

We had the forethought to offer all our employees intense training, enabling them to work from home and still deliver on their targets. Fortunately, over the past 2-3 weeks we are seeing the fruits of our labour having taken this approach – our employees are engaged, motivated and in many instances, exceeding their targets week on week. In fact, and this is a key point to highlight, we are finding our contacts are more open to conversations – they have more time and actively seek the social interaction – this is a big positive for us and our clients.

Client and prospect communications

We are aware, more than ever, of the need to keep our lines of communication open with our clients and prospects. It is important in times of crisis, such as this, to be readily accessible, as well as adaptable. We send out weekly key messages from our CEO via email campaigns and social media, in addition we issue daily tweets and LinkedIn updates. If anything, social media is a lifeline for any company wishing to show they exist, they are performing, and they are open for business as usual! Working parallel to our communications efforts is our strong and incredibly experienced Sales team keeping in regular telephone and email contact with our clients, to ensure that their ever-changing needs and requirements are continuing to be met.

Flexible service offering

During this time, it is more important than ever to review and re-set our service offering. Mainly to ensure we are still relevant and keep abreast of the changing demands from our clients. We’ve always offered our services on the basis that they flex according to our client’s requirements, we also blend them to niche markets and now this is proving to be in high demand!

Employees

We all know that for a team to be successful, it is important to stay connected and to feel part of the team; a ‘we’re in this together’ approach. We have set up a private Facebook group to keep us all informed on the teams’ achievements and it is now the platform we use for our weekly Friday morning meeting by posting video updates.

I think you’ll agree, there’s no room for complacency at the moment and we all have to muck in to make the best of the situation in which we find ourselves and ensure the survival of not just our businesses but also the economy as a whole.

So stay home, stay safe and stay positive.


Michelle Grupp, Marketing Manager

IRSMarketing


The Reality of Home Working

So, how are you? How has Lockdown been for you? more

Attitude is Everything

IRSMarketing is not about a bunch of people making phone calls in order to tick boxes. We are the front end of our customers’ sales process. more

Be The Best We Can Be - A Post Pandemic Update

The pandemic will be remembered for many years and generations to come, for not only the rapid spread and destruction the virus caused globally. more

Should I put my marketing campaigns on hold

In times of crisis, when you are unsure as to how much business will close and you can’t be certain that your existing clients will need, or be willing to pay for, your services the standard approach is almost always one of caution. more

It’s life, Jim, but not as we know it

It is April 2020 and life is far from normal. more

Survival of the Fittest

Epidemic, pandemic, biblical proportions, end of days, isolation, incubation, insulation, conspiracy theories, panic, stock piling, financial concerns, unemployment, folding businesses, death, the list goes on and on. more

Email Us

Send us a message here or visit our contact
page for a full list of details.

View contacts details
Send us an email message.