Updating your LinkedIn profile regularly is a must. You can’t expect others to connect with you in the social realm if you don’t have a clear, up-to-date social profile yourself.
Your LinkedIn profile is NOT a resume, it's your sales collateral, how you show buyers you’re experienced enough to work with them. .
Social selling isn’t just about monitoring social conversations and engaging with prospects on social networks. Equally important to social selling success is projecting the image of an informed industry resource who can help business leaders make smart decisions.
If you’re sceptical about the role of image in selling, consider this: according to LinkedIn, 90% of B2B buyers are more likely to engage with a salesperson viewed as a thought leader. With this in mind, if your social profile is out-of-date or lacking in meat you’re unlikely to gain trust anytime soon.
So, how to enhance your LinkedIn profile? As a starter, see Hubspot’s useful guide below. And if you want the professional job, consult us at IRMarkeitng. We’ve been leading the way in Social Prospecting on LinkedIn for a while and our experts regularly assess, revamp and renew LinkedIn Profiles. Let’s get to work.