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Blog

Our blogs are written by internal contributors including our CEO, HR, Marketing and Sales, IT and Training, as well as external contributors who work in the global tech industry, including thought leaders and subject matter experts. If you would like to contribute to our blog, we’d love to hear from you.

Don't let the grass grow under your feet this Spring!

With the Equinox approaching, here at IRSMarketing, Europe’s leading B2B sales generation agency for the global tech industry, we are really looking forward to the start of Spring, as it brings with it the increase in daylight hours; earlier dawns and later sunsets! more

3 spooky top tips to take the fright out of your Channel management

Is your Channel a nightmare? Are you spooked by your latest pipeline figures? At IRSMarketing we understand managing the channel is difficult and especially so if you are under-funded and under-staffed. So, let me take a few minutes of your time to share my 3 spooky top tips to keep your Channel moving. more

Recycling your Pipeline

If your sales prospect is not yet ready to engage or timescales change or the faces around have changed or…or... then don’t give up on the opportunity. more

CRM is officially the largest software sector. Are you getting your share?

It's official! Gartner reports that CRM is growing the fastest and is the largest single software market worldwide. Are you keeping pace with that high growth? more

GDPR Time Is Short

As well as presenting an opportunity to better understand customers and support data security. more

Social Prospecting. Is that all there is?

So, you’re working with LinkedIn, Twitter and maybe Facebook. You generate followers and new contacts and clicks but is that all there is? What about some pipeline opportunities (please). Sure, social ROI is hard to measure but is that all there is? more

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