It's official! Gartner reports that CRM is growing the fastest and is the largest single software market worldwide. Are you keeping pace with that high growth? more
Marketing is on the move. Marketing automation, social communication and changing buyer behaviour make it necessary to keep ahead, sometimes taking steps into the dark.
Through our contact with IT industry giants and thought-leaders, IRS is in a unique position to filter market know-how and trends, as well as challenge accepted norms. And have fun in the process.
We hope you’ll engage with us here in a dialogue to help us all direct the course of marketing and sales in our industry. And don’t forget to get in touch with anything else that’s on your mind.
So, you’re working with LinkedIn, Twitter and maybe Facebook. You generate followers and new contacts and clicks but is that all there is? What about some pipeline opportunities (please). Sure, social ROI is hard to measure but is that all there is? more
In any business, you receive money and you spend (invest) - the difference is PROFIT. Your investment needs a payback or else pretty PROFIT quickly becomes LOSS. more
Three little words are dominating marketing circles – Account Based Marketing. According to a survey on ABM trends by Scratch Marketing and demandDrive, 74% of respondents are planning to invest in ABM this year. more
Updating your LinkedIn profile regularly is a must. You can’t expect others to connect with you in the social realm if you don’t have a clear, up-to-date social profile yourself. more