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Marketing is on the move. Marketing automation, social communication and changing buyer behaviour make it necessary to keep ahead, sometimes taking steps into the dark.

Through our contact with IT industry giants and thought-leaders, IRS is in a unique position to filter market know-how and trends, as well as challenge accepted norms. And have fun in the process.

We hope you’ll engage with us here in a dialogue to help us all direct the course of marketing and sales in our industry. And don’t forget to get in touch with anything else that’s on your mind.

3 spooky top tips to take the fright out of your Channel management

Is your Channel a nightmare? Are you spooked by your latest pipeline figures? At IRSMarketing we understand managing the channel is difficult and especially so if you are under-funded and under-staffed. So, let me take a few minutes of your time to share my 3 spooky top tips to keep your Channel moving. more

Recycling your Pipeline

If your sales prospect is not yet ready to engage or timescales change or the faces around have changed or…or... then don’t give up on the opportunity. more

CRM is officially the largest software sector. Are you getting your share?

It's official! Gartner reports that CRM is growing the fastest and is the largest single software market worldwide. Are you keeping pace with that high growth? more

GDPR Time Is Short

As well as presenting an opportunity to better understand customers and support data security. more

Social Prospecting. Is that all there is?

So, you’re working with LinkedIn, Twitter and maybe Facebook. You generate followers and new contacts and clicks but is that all there is? What about some pipeline opportunities (please). Sure, social ROI is hard to measure but is that all there is? more

Why is ROMI So Hard To Measure?

In any business, you receive money and you spend (invest) - the difference is PROFIT. Your investment needs a payback or else pretty PROFIT quickly becomes LOSS. more

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