At the top of my CV it states, “I consider myself to be an optimistic person with a can-do attitude”. It has been there for over 10 years but when I looked at it recently, for the first time I asked myself, “What on earth does that actually mean?” more
Marketing is on the move. Marketing automation, social communication and changing buyer behaviour make it necessary to keep ahead, sometimes taking steps into the dark.
Through our contact with IT industry giants and thought-leaders, IRS is in a unique position to filter market know-how and trends, as well as challenge accepted norms. And have fun in the process.
We hope you’ll engage with us here in a dialogue to help us all direct the course of marketing and sales in our industry. And don’t forget to get in touch with anything else that’s on your mind.
I see myself as planting seeds of knowledge, with the hope that they are falling on good, fertile ground, and if nurtured in the right way, we all get a big harvest. more
At IRSMarketing, we truly believe, by putting our combined energy into nurturing your sales pipeline today, you will reap greater return on your marketing investment in the months ahead. more
With the Equinox approaching, here at IRSMarketing, Europe’s leading B2B sales generation agency for the global tech industry, we are really looking forward to the start of Spring, as it brings with it the increase in daylight hours; earlier dawns and later sunsets! more
Is your Channel a nightmare? Are you spooked by your latest pipeline figures? At IRSMarketing we understand managing the channel is difficult and especially so if you are under-funded and under-staffed. So, let me take a few minutes of your time to share my 3 spooky top tips to keep your Channel moving. more