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Marketing is on the move. Marketing automation, social communication and changing buyer behaviour make it necessary to keep ahead, sometimes taking steps into the dark.

Through our contact with IT industry giants and thought-leaders, IRS is in a unique position to filter market know-how and trends, as well as challenge accepted norms. And have fun in the process.

We hope you’ll engage with us here in a dialogue to help us all direct the course of marketing and sales in our industry. And don’t forget to get in touch with anything else that’s on your mind.

The Can-Do Attitude - A Gift or Burden?

At the top of my CV it states, “I consider myself to be an optimistic person with a can-do attitude”. It has been there for over 10 years but when I looked at it recently, for the first time I asked myself, “What on earth does that actually mean?” more

Coaching and Mentoring - How Do You See Yourself?

I see myself as planting seeds of knowledge, with the hope that they are falling on good, fertile ground, and if nurtured in the right way, we all get a big harvest. more

Channel Marketing: We Create Crafted Solutions For You

If you were comparing your Channel Marketing to a flower, which one would it be? more

April showers bring May flowers

At IRSMarketing, we truly believe, by putting our combined energy into nurturing your sales pipeline today, you will reap greater return on your marketing investment in the months ahead. more

Don't let the grass grow under your feet this Spring!

With the Equinox approaching, here at IRSMarketing, Europe’s leading B2B sales generation agency for the global tech industry, we are really looking forward to the start of Spring, as it brings with it the increase in daylight hours; earlier dawns and later sunsets! more

3 spooky top tips to take the fright out of your Channel management

Is your Channel a nightmare? Are you spooked by your latest pipeline figures? At IRSMarketing we understand managing the channel is difficult and especially so if you are under-funded and under-staffed. So, let me take a few minutes of your time to share my 3 spooky top tips to keep your Channel moving. more

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