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News Releases

Stay up-to-date with the very latest IRS news.

PRESS RELEASE

19 July 2018

Pete Trickett becomes an IRSMarketing Team Leader

IRSMarketing, the leading B2B sales pipeline generation agency, has promoted Pete Trickett to Team Leader.

Pete has a wealth of management experience, gained across a range of sectors that has enabled him to not only understand the needs of the buyers in these industries but also share this insight with his colleagues.

In his new role, Pete will work closely with one of IRS’s Campaign Delivery Managers, providing support to the Business Development Executives and ensuring they continue to deliver world class sales pipeline for IRS’s clients, who include IBM, SAS, FireEye and Oracle.

Pete said: “I am very much looking forward to this new and exciting chapter in my career and the challenge ahead!”

END

About IRSMarketing
irsmarketing
is Europe’s leading technology sales generation marketing agency, based in UK, Ireland and USA. For over 25 years, irsmarketing has worked for the great and good of the technology world to open up new markets, identify and nurture potential buyers and create customers and new revenue streams for its clients’ portfolios.



PRESS RELEASE
20 June 2018

IRSMarketing promotes Lorna Kirk to Campaign Delivery Manager

IRSMarketing, the leading B2B marketing agency, has promoted Lorna Kirk to Campaign Delivery Manager (CDM).

Lorna, who started her career in the financial services industry and telemarketing, joined IRS in the spring of 2016 as a Business Development Executive.Lorna has gone on to successfully complete an extensive internal training programme in preparation for her new role and brings a wealth of technical and marketing experience.

Lorna said: “I am very excited about my new role within IRS. I can’t wait to get involved in all the varied activities and tasks of a CDM!”

End


PRESS RELEASE
11 June 2018

Ian Mitchell becomes IRS’s new Account Manager

IRSMarketing, the leading B2B marketing agency, today welcomes Ian Mitchell as the new Account Manager based at the offices in Bicester, Oxfordshire.

Ian has a proven track record in the B2B sales and marketing IT industry of over 20 years.

Not only does he bring a wealth of experience and understanding to IRS’s business development team, he also enjoys building mutually beneficial relationships and getting to know his client’s requirements.

Ian said: “I am very excited about my new role within IRS and can’t wait to be involved in all areas of business development going forward, whether it is with our existing client base and/or prospects.”

About IRSMarketing
irsmarketing is Europe’s leading technology sales generation marketing agency, based in UK, Ireland and USA. For over 25 years, irsmarketing has worked for the great and good of the technology world to open up new markets, identify and nurture potential buyers and create customers and new revenue streams for its clients’ portfolios.

End



PRESS RELEASE
11 June 2018

IRSMarketing welcomes Matt Hodgson as the new Training Manager

IRSMarketing, the leading B2B marketing agency, today welcomes Matt Hodgson as the company’s new Training Manager.

In this role, Matt will be responsible for maintaining the exceptional training programme IRS provides to new members of staff, as well as the further development of existing employees’ skill sets.

It is envisaged in this role Matt will provide support to employees in the following 3 areas:

  • Communications training
    • Focusing on rapport building, listening skills, sales technique, proposition delivery, closing techniques and business communications, as well as vocal tone and pitch.
  • IT training
    • Focusing on specific IT & Telecoms training, as well as Networking, Connectivity, Internet, ERP, CRM, ECM, Cloud and Security in both software and hardware systems.
  • Client specific training
    • Focusing on in-depth product training, sales methodologies, client CRM systems, collateral information gathering, sales value generation and reporting.

This role complements IRS’s extensive Digital Training Programme and in turn, provides our clients with a first-class sales pipeline and ROMI that is second to none!

Matt says of his new role, “My primary aim is to ensure IRS continues to provide our Business Development Executives with the skills they need to hit the floor running and to start to generate high quality sales pipeline within their first week with confidence”.

About IRSMarketing
irsmarketing is Europe’s leading technology sales generation marketing agency, based in UK, Ireland and USA. For over 25 years, irsmarketing has worked for the great and good of the technology world to open up new markets, identify and nurture potential buyers and create customers and new revenue streams for its clients’ portfolios.


PRESS RELEASE
3 APRIL 2018

Say ‘goodbye’ to IRSDirect and say a big ‘hello’ to irsmarketing!

IRSDirect, the leading B2B marketing agency, completes a successful rebrand from IRSDirect to irsmarketing!

The transition to irsmarketing mirrors a more marketing-focused approach to the business of creating new customers for its long-standing clients, including the biggest names in the global tech world, IBM, Xerox, Infosys and SAS. irsmarketing combines historic direct marketing techniques with new, ground-breaking digital and social marketing to help its clients win out in an increasingly hyperactive and competitive marketplace. Continuing on its growth path, irsmarketing will expand in 2018 into new territories within Europe and beyond.

Plus ca change…the more the market changes, the more it stays the same.

Paul Stewart, irsmarketing Chairman: “Too many marketers expect too much from new marketing technology whizz-bang on its own. As with all innovation, the secret is to combine the best of the old with the new. Not all old is bad, not all new is a panacea. At irsmarketing, we’ve joined-up tried and tested techniques with smart new tools to achieve outstanding results for our clients. This rebrand is a recognition of that change in the market.”

About IRSMarketing
irsmarketing is Europe’s leading technology sales generation marketing agency, based in UK, Ireland and USA. For over 25 years, irsmarketing has worked for the great and good of the technology world to open up new markets, identify and nurture potential buyers and create customers and new revenue streams for its clients’ portfolios.

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