icon-graphic_80-20_rule icon-graphic_dialogue icon-graphic_inbound_marketingInboundMarketingReputationManagementEmailMarketingSEOSocialMediaPaidSearchLeadGenerationLandingPages logo-DellEMC logo-IBM logo-IRSDirect logo-Oracle logo-RSA Arrow_Text_Link Icon_Background_1 Icon_Background_2 Icon_Background_3 Icon_Call Icon_Call_Back Icon_Channel_Marketing_1 Icon_Channel_Marketing_2 Icon_Close Icon_Digital_And_Social_1 Icon_Digital_And_Social_2 Email Icon_Event_Support_1 Icon_Event_Support_2 Icon_Facebook Icon_Inbound_Marketing_1 Icon_Inbound_Marketing_2 Icon_Linkedin Icon_Precise_Marketing_Data_1 Icon_Precise_Marketing_Data_2 Icon_Sales_Enablement_1 Icon_Sales_Enablement_2 Icon_Twitter

News Releases

Stay up-to-date with the very latest IRS news.

PRESS RELEASE
3 APRIL 2018

Say ‘goodbye’ to IRSDirect and say a big ‘hello’ to irsmarketing!

IRSDirect, the leading B2B marketing agency, completes a successful rebrand from IRSDirect to irsmarketing!

The transition to irsmarketing mirrors a more marketing-focused approach to the business of creating new customers for its long-standing clients, including the biggest names in the global tech world, IBM, Xerox, Infosys and SAS. irsmarketing combines historic direct marketing techniques with new, ground-breaking digital and social marketing to help its clients win out in an increasingly hyperactive and competitive marketplace. Continuing on its growth path, irsmarketing will expand in 2018 into new territories within Europe and beyond.

Plus ca change…the more the market changes, the more it stays the same.

Paul Stewart, irsmarketing Chairman: “Too many marketers expect too much from new marketing technology whizz-bang on its own. As with all innovation, the secret is to combine the best of the old with the new. Not all old is bad, not all new is a panacea. At irsmarketing, we’ve joined-up tried and tested techniques with smart new tools to achieve outstanding results for our clients. This rebrand is a recognition of that change in the market.”

About IRSMarketing
irsmarketing is Europe’s leading technology sales generation marketing agency, with offices in UK and Dublin, as well as New York. For over 25 years, irsmarketing has worked for the great and good of the technology world to open up new markets, identify and nurture potential buyers and create customers and new revenue streams for its clients’ portfolios. Now, from a platform of outstanding growth, irsmarketing is looking to expand within Europe and into the USA to bring its vision of ‘joined-up marketing’ to new clients worldwide.

Contact details:
Michelle Reeve, Marketing Manager
mreeve@irsmarketing.com
irsmarketing ltd, March House, Murdock Road, Bicester, Oxon 01869 321800
www.irsmarketing.com

Learn more

GDPR Time Is Short

As well as presenting an opportunity to better understand customers and support data security. more

Social Prospecting. Is that all there is?

So, you’re working with LinkedIn, Twitter and maybe Facebook. You generate followers and new contacts and clicks but is that all there is? What about some pipeline opportunities (please). Sure, social ROI is hard to measure but is that all there is? more

Why is ROMI So Hard To Measure?

In any business, you receive money and you spend (invest) - the difference is PROFIT. Your investment needs a payback or else pretty PROFIT quickly becomes LOSS. more

Three Little Words

Three little words are dominating marketing circles – Account Based Marketing. According to a survey on ABM trends by Scratch Marketing and demandDrive, 74% of respondents are planning to invest in ABM this year. more

Have You Updated Your Linkedin Profile Recently?

Updating your LinkedIn profile regularly is a must. You can’t expect others to connect with you in the social realm if you don’t have a clear, up-to-date social profile yourself. more

New Year, New Linkedin Changes

What social media marketers need to know more

Email Us

Send us a message here or visit our contact
page for a full list of details.

View contacts details
Send us an email message.