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About IRS

IRSMarketing is Europe’s leading business-to-business sales pipeline generation agency for the global tech industry AND we promise you we are very different from all the rest.

This is because of 3 very important facts that we’d like to share with you…


  1. We focus solely in the global tech industry.

    • This is where our key strength lies. We have over 25+ years’ experience in generating new, and growing existing, sales pipeline for large organisations ranging from IBM, Xerox and Oracle, to Eaton Technology, FireEye and Apptio.

  2. We offer blended solutions to suit your exacting requirements.

    • In other words, we acknowledge that no one-size fits all and we will work with you to carefully develop a strategic approach which will get the results you desire (and more).

  3. We measure our joint success in terms of Return on Marketing Investment.

    • It’s the quality of the opportunity that matters and the propensity to buy, not the quantity of opportunities generated. To do this we validate and nurture every single opportunity in the pipeline so that you and your sales team are guaranteed success.


Our clients benefit from our unique ability to train and integrate native language speakers into their targeted campaigns - AND - we guarantee a speedy entry to market.

We deliver a full suite of services designed to enable our clients achieve their goals, from Sales Pipeline Generation, Social Prospecting, Inside Sales and Inbound Response Follow Up, to Channel Enhancement, Data Management, Digital and Event Support.

And to ensure you get the best return we will provide you with a dedicated Account Director and Campaign Delivery Manager, who will deliver against the campaign brief, whilst always looking for ways to innovate and add additional value for you.

To understand more about our innovative approach, please click on the links or contact us.


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